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German Design Award Special 2016




Excellent Communications Design – Packaging

The design of the bottle for the new water brand GAGOZ oriented to a young target group. The purist design of the glass bottle is based on a clearly structured typography concept that pithily presents the logo. This includes the list of ingredients that ironically reflect the world of the target group and lists things “natural charisma, brightly coloured life, cool girls and world-saving men”.  “The only side effect is burping. Keep away from snobs.” A humorous design concept, implemented with the target group in mind.